Leve De Levende Letters!

It will take you three weeks to learn the art of optical letterspacing and get THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG just right. Tough lessons are always blessings in disguise. When the going gets tough, the tough get going, and ready for surprise!

Practice does not leave much room for illusions.

Desktop publishing made designers aware that they need a basic understanding of typography … and … of projectmanagement, the use of technology, collaboration, and doing business with real clients. Hmmm, you thought design was art?

New media gives you the power over all the tools of production. Designers had an advantage until now because they are visually and typographically literate. But the language of new media is rapidly becoming the territory of architects, artists, gamers, filmmakers, musicians and scientists. While growing out of its infancy, it will become a whole new language. So, where is the dictionary?

Texts: Huub Koch’s essay from The Education of a Typographer | Images: When attitudes become fonts.


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