Creatief ondernemen

Ondernemen blijft een avontuur! Voor starters extra spannend omdat je je meestal op onbekend terrein begeeft. Daarom zijn goede tips nooit weg! Met speciale aandacht voor Hugh McLeod en zijn prachtige artikel in pdf: How To Be Creative.

Fragment uit de pdf van Hugh McLeod: Hoe hij zichzelf ontdekte:

We all spend a lot of time being impressed by folks we’ve never met. Somebody featured in the media who’s got a big company, a big product, a big movie, a big bestseller. Whatever.
And we spend even more time trying unsuccessfully to keep up with them. Trying to start our own companies, our own products, our own film projects, books and whatnot.

I’m guilty as anyone. I tried lots of different things over the years, trying desperately to pry my career out of the jaws of mediocrity. Some to do with business, some to do with art, etc.

One evening, after one false start too many, I just gave up. Sitting at a bar, feeling a bit burned out by work and life in general, I just started drawing on the back of business cards for no reason. I didn’t really need a reason. I just did it because it was there, because it amused me in a kind of random, arbitrary way.

Of course it was stupid. Of course it wasn’t commercial. Of course it wasn’t going to go anywhere. Of course it was a complete and utter waste of time. But in retrospect, it was this built-in futility that gave it it’s edge. Because it was the exact opposite of all the “Big Plans” my peers and I were used to making. It was so liberating not to have to be thinking about all that, for a change.

It was so liberating to be doing something that didn’t have to impress anybody, for a change.
It was so liberating to have something that belonged just to me and no one else, for a change
It was so liberating to feel complete sovereignty, for a change. to feel complete boredom. for a change.

And of course, it was then, and only then, that the outside world started paying attention.

The sovereignty you have over your work will inspire far more people than the actual content ever will. How your sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will change the world far more than the work’s objective merits ever will.

Your idea doesn’t have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing.

The more amazing, the more people will click with your idea. The more people click with your idea, the more it will change the world.

That’s what doodling on business cards taught me.

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8 thoughts on “Creatief ondernemen

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  1. Andre Meiresonne gaf onlangs lezing tijdens Naamlooz borrel in Amsterdam. Mooi en inspirerend verhaal.
    Mijn doel is raken. Muzikaal en in mijn advies naar muzikanten en bedrijven. Tevens adviseer ik horeca bedrijven over op maat gesneden live muziek, zorg ik dat muzikanten met elkaar worden verbonden waarvan ik denk dat het een ‘klik’ oplevert.
    Dat is momenteel mijn ZIN! En actief aan het bloggen, mijn ideeen delen, actief in Naamlooz en Nieuwe Garde projecten. Als je tijd hebt, kom eens langs bij een van mijn concerten!
    ps: Wie is de trompettist waar je voor werkt?
    Ken de video van Martijn en Sanne, blij deze mensen te hebben ontmoet.

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